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GTC Nutrition Unveils Nutrition Campaign

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By: Sean Moloughney

Editor, Nutraceuticals World

GTC Nutrition Unveils Nutrition Campaign
GTC Nutrition, Golden, CO, launched its Building Nutrition Solutions for Life campaign at the Institute of Food Technologists (IFT) Food Expo, held in Orlando, FL, in late June. The campaign, driven by consumer demand for healthier food and beverage alternatives, will reach consumers in the growth, performance and vitality stages of life and address the need to improve and maintain bone, digestive, glycemic, heart and immune health. Charged with encouraging a lifetime of health, Building Nutrition Solutions for Life will invite a broad industry and consumer audience to learn more about the meaningful health benefits offered by functional ingredients. The campaign will call on GTC Nutrition’s marketing, scientific, technical and quality assurance and regulatory expertise, and include partnerships with key customers, co-branding opportunities and consumer outreach.

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